Monthly Archive for March, 2009

A great PR stunt!

So often when I give presentations people look at me blankly when I suggest they come up with a PR stunt or ‘jump on someone else’s bandwagon’ as a great way of drumming up a bit of interest.

Well this is exactly what I’m talking about…

Rogue Cowen painting

Some genius walked into the RHA Gallery in Dublin and simply hung this one of the Taoiseach Brian Cowen up (they hung another in the National Gallery too!).

We don’t know who and we don’t know why - yet!  But if this is an until now, undiscovered artist who wants to get recognised, he/she has just done a great PR job! It was on RTE news, in the Tribune on the BBC and in the Guardian…you couldn’t ask for better coverage.  Not to mention the online response (google ‘Cowen Nude’)…the Huffington Post et al!

Perhaps it may have been a group or organisation wishing to air their discontent with the current leader? Maybe even the oppostition, who knows? The point is it was a wonderful PR stunt.

Rogue Cowen 2