Category Archives: Hints & Tips

Tell them something they don’t know!

Posted on August 12, 2010 by Emily

I came across this thanks to @adrianweckler of the Sunday Business Post – a fantastic example of getting media coverage by providing journalists with factual, interesting and topical data.  No journalist will ever say no to that! Absolute Software, a … Continue reading →

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Got something ‘boring’ coming up? Make your news an event!

Posted on July 28, 2010 by Emily

So, regular readers (which implies regular writing, I know!) will know that I like to tip the hat when I come across some good PR.  So, this week I’m all about the stroke of genius that was Dot Conf. Here’s … Continue reading →

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The Dominos Effect – Why you can’t ignore online PR

Posted on April 16, 2009 by Emily

Its often difficult to explain to clients the importance of monitoring their reputation online and justifying time and money spent on online communications can be a challenge. This example will help! On Monday, April 13, 2009 a couple of Dominos … Continue reading →

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Microsoft Bizspark Innovation Accelerator

Posted on February 24, 2009 by Emily

Really interesting day at the Bizspark event in Dublin today. Thanks to everyone who came to my presentation  – if you’ve any comments/feedback I’d love to hear it. (Also anyone who was at Bizcamp Dublin, this is a similar presentation!) … Continue reading →

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Preparing for PR: Chosing the right PR consultant

Posted on January 20, 2009 by Emily

Last week I blogged about ways you can get yourself ready for outsourced PR and save yourself some money. This week is all about where to start looking for that PR person… 1) Decide on your budget As I discussed … Continue reading →

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Preparing for PR: Some tips to save money!

Posted on January 12, 2009 by Emily

So, you’ve set aside a budget and decided you’re going to invest in a bit of PR be it traditional or online PR.  What’s next? Well I would suggest you save yourself a few bob by getting your house in … Continue reading →

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