Emily Tully - PR & Online Communications

Latest News:

• Gáis Craic

   
  A few months ago Bord Gais proved themselves to be ahead of the pack when they launched their ‘Big Switch’ campaign on Twitter.  I for one was really impressed with how they communicated their message online, though I did wonder at the time was it really worth it for them i.e. the old ROI question. [...]

• Dublin’s 1st MeasurementCamp

  On Tuesday last I had the pleasure of attending MeasurementCamp in the Odeon on Harcourt St in Dublin. MeasurementCamp has been going in the UK and the US for some time but this was a first for Dublin. Now, anyone involved in the tech industry will have seen their calendar somewhat fill up [...]

• The Dominos Effect - Why you can’t ignore online PR

  Its often difficult to explain to clients the importance of monitoring their reputation online and justifying time and money spent on online communications can be a challenge.
  This example will help!
  On Monday, April 13, 2009 a couple of Dominos employees took it upon themselves to post this video on YouTube

  Within 2 days the video had over [...]

• A great PR stunt!

  So often when I give presentations people look at me blankly when I suggest they come up with a PR stunt or ‘jump on someone else’s bandwagon’ as a great way of drumming up a bit of interest.
  Well this is exactly what I’m talking about…

  Some genius walked into the RHA Gallery in Dublin and simply [...]