http://www.emilytully.com The Online PR blog of Emily Tully Thu, 18 Jun 2009 12:13:59 +0000 http://backend.userland.com/rss092 en   A few months ago Bord Gais proved themselves to be ahead of the pack when they launched their 'Big Switch' campaign on Twitter.  I for one was really impressed with how they communicated their message online, though I did wonder at the time was it really worth it for them ... http://www.emilytully.com/online-pr/gais-craic/ On Tuesday last I had the pleasure of attending MeasurementCamp in the Odeon on Harcourt St in Dublin. MeasurementCamp has been going in the UK and the US for some time but this was a first for Dublin. Now, anyone involved in the tech industry will have seen ... http://www.emilytully.com/online-pr/measurement-camp/ Its often difficult to explain to clients the importance of monitoring their reputation online and justifying time and money spent on online communications can be a challenge. This example will help! On Monday, April 13, 2009 a couple of Dominos employees took it upon themselves to post this video on YouTube Within 2 ... http://www.emilytully.com/hints-tips/the-dominos-effect-why-you-cant-ignore-online-pr/ So often when I give presentations people look at me blankly when I suggest they come up with a PR stunt or 'jump on someone else's bandwagon' as a great way of drumming up a bit of interest. Well this is exactly what I'm talking about... Some genius walked into the RHA ... http://www.emilytully.com/uncategorized/a-great-pr-stunt/ Really interesting day at the Bizspark event in Dublin today. Thanks to everyone who came to my presentation  - if you've any comments/feedback I'd love to hear it. (Also anyone who was at Bizcamp Dublin, this is a similar presentation!) | Get your Presentation Pack ... http://www.emilytully.com/hints-tips/microsoft-bizspark-innovation-accelerator/ by @emilytully The Irish media really seem to be getting to grips with Twitter. RTE radio 1's Morning Ireland ran a package on it this morning thanks to reporter @ElMcM Yesterday's Sunday Tribune and Sunday Times had articles about it Today, The Irish Times Politics Blog discussed it Last week, Jenny Kelly (@cupidkelly) of The ... http://www.emilytully.com/online-pr/by-george-i-think-theyve-got-it-irish-media-on-twitter/ Dear Bloggers, More and more organisations are waking up to the benefits of including you in their contact lists and informing you of what they're at. As 'online PR' becomes the norm, organisations realise that as well as their own site ranking high in search engines when a keyword is searched, its ... http://www.emilytully.com/online-pr/online-press-releases-how-do-you-like-yours/ Last week I blogged about ways you can get yourself ready for outsourced PR and save yourself some money. This week is all about where to start looking for that PR person... 1) Decide on your budget As I discussed last week you need to have a clear idea of your goals (get ... http://www.emilytully.com/hints-tips/preparing-for-pr-chosing-the-right-pr-consultant/ So, you've set aside a budget and decided you're going to invest in a bit of PR be it traditional or online PR.  What's next? Well I would suggest you save yourself a few bob by getting your house in order first (remember: PR is charged by the hour!). Here are ... http://www.emilytully.com/hints-tips/preparing-for-pr-some-tips-to-save-money/ And no I'm not talking about that New Year's resolution to exercise more! 2009 is going to be a challenge for most, especially small businesses  - just before Christmas, ISME said 2009 was going to be 'bleak' for its members.  But 2009 is also a year of opportunity for the Public ... http://www.emilytully.com/online-pr/2009-get-flexible/