Comments on: Preparing for PR: Some tips to save money!

By: Fiachra OMarcaigh

Fiachra OMarcaigh — Tue, 27 Jan 2009 09:32:28 +0000

Don’t forget that you – or your PR consultant – can also post releases centrally at http://www.prangle.ie, where they are available to all working journalists.

This business-to-business service takes the work out of routine distribution of press releases.

By: Ronanob

Ronanob — Wed, 21 Jan 2009 12:55:45 +0000

Great Tips Emily, Thats a great idea about a media page. Think i’ll be adding that to my site in the next few days.

By: conor

conor — Tue, 20 Jan 2009 22:41:04 +0000

hey emily

good work on the blog !

hope to see you thurs
conor

By: LizMCGPR

LizMCGPR — Tue, 13 Jan 2009 15:26:54 +0000

Hi Emily, nice post. Remember:- when briefing an agency have an idea of budget, timings and difficulties to date, (if you are already up and running).

PR agencies work best when the relationship is honest – that means that the client needs to have an open mind. Keith’s point is good – generally we will have a good idea as to the direction that the programme needs to take but it might not be what you want to hear! Remember keep an open mind, its a work in progress, we are a team working together for the same goals are some of the cliches that will cover those issues!

Always, always get your PR person to use your service/products so they have first hand knowledge – get them to get people they know to try them, encourage feedback good and bad – sit back and let the PR people tell you what they have learnt.

Good luck with PR’ing the masses!

By: Little Links - Tuesday January 13th 2009 | Joe Scanlon

Little Links - Tuesday January 13th 2009 | Joe Scanlon — Tue, 13 Jan 2009 11:10:01 +0000

[...] Some tips to save money in PR. [...]

By: Sinead Ryan

Sinead Ryan — Tue, 13 Jan 2009 09:50:28 +0000

Excellent stuff Emily. If only….!

I’d add – have a wish list of coverage – many CEOs have very specific likes and dislikes in the media, and chances are that they have spent many more hours reading coverage of their own industry than any PR consultant.

By: Keith

Keith — Tue, 13 Jan 2009 09:24:07 +0000

Good ideas. But remember that you’re hiring a PR person because they know more about the topic than you (if not, don’t hire them!). If they say something you’ve done could be done better, it probably could…

By: Darragh

Darragh — Tue, 13 Jan 2009 06:38:54 +0000

Hey Emily, could I add from an online/blogger perspective not to forget to add downloadable logos and photos to your pressroom too, please? Always handy and looks better than taking screenshots

By: Fluffy Links - Tuesday January 13th 2009 « Damien Mulley

Fluffy Links - Tuesday January 13th 2009 « Damien Mulley — Tue, 13 Jan 2009 05:43:46 +0000

[...] Emily Tully is giving free PR Advice. [...]

By: Emily

Emily — Mon, 12 Jan 2009 13:35:23 +0000

That’s a bit of a ‘how long is a piece of string’ question as it depends on lots of variables.

I’ll have a think about some guidelines though for my next post!