Comments on: Dublin’s 1st MeasurementCamp

By: Nick McGivney

Nick McGivney — Thu, 18 Jun 2009 20:43:08 +0000

Couldn’t agree with you more on the idea of the presentation/creative running away with the measurement aspect, but as a first meet-up Lauren and the Mulley made it look effortlessly organised alright. Personally I view these events as an opportunity to see who’s in the zone and who’s just been sent down by the MD to bring them back a brochure on Twitter. Something in me believes that one of the most important aspects of it all for clients - a currently unrealised aspect - is the measurability of these media. Those nuts and bolts are where new media will stand head and shoulders above old media. They’re not sexy but they’re killer. Far more so than getting Glenda Gilsen into Stephen’s Green of an overcast February to swan around in a pair of K Swift. Great review btw.

By: Emily

Emily — Fri, 05 Jun 2009 12:48:27 +0000

Thanks Peter - Yes definitely - I think it will improve with each run.

I think case studies are thin on the ground in Ireland at the moment because many here are just dipping their toe in the social media ocean. In keeping with the spirit of the Irish tech community, I’m sure they’ll share once they have success stories under their belt!

By: Peter Cullen

Peter Cullen — Fri, 05 Jun 2009 12:41:25 +0000

Very good review Emily.

Do you think if you went to a second one you’d learn anything new?

Do people share their case studies on this stuff, i.e. share your success secrets? I don’t think it’d happen with PPC or SEO, interesting if people are willing to share their social media triumphs.

By: Eoin Kennedy

Eoin Kennedy — Wed, 03 Jun 2009 10:44:51 +0000

Measurement camp crept up on me and I unfortunately missed it. Nice to see some structure at these events rather than the ‘mix now and meet people’ or ‘just sit and listen’ type. Suspect my shoe knowledge might have held me back