Online Press Releases - How do you like yours?

Dear Bloggers,

More and more organisations are waking up to the benefits of including you in their contact lists and informing you of what they’re at.

As ‘online PR’ becomes the norm, organisations realise that as well as their own site ranking high in search engines when a keyword is searched, its also of huge benefit to have other websites and blogs saying nice things about themĀ  within the same search results - just like this from IGOpeople’s google search results…

IGO search results

But the question is, how do you, the blogger, the online journalist, like to receive this information?

US company, Shift Communications are credited with pioneering the social media press release, but have things moved on since then? Or is this exactly how you would like to receive information?

For obvious reasons, as a PR professional, I would like to provide information to bloggers in the best and most convenient way.

I’d really appreciate if you could take a moment to share your thoughts on this - I’ll share the data in a later post!

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What elements would you like to see in an online press release addressed to you?

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