Client News: Insomnia hope to reduce landfill contribution by 6.5 tonnes annually with KeepCup

Barista Edita Cicenienne & Insomnia Chairman Bobby Kerr with 'KeepCup' . Photos by Roger Kenny Photography

Wednesday, March 23rd, 2011

Insomnia hope to reduce landfill contribution by 6.5 tonnes annually with KeepCup

Insomnia Coffee Company, Ireland’s leading independent premium coffee and sandwich café chain, has today launched its new reusable ‘KeepCup’.  The KeepCup is available to buy from €9.10 in over 40 Insomnia outlets* from today (Wednesday, March 23rd, 2011).

An uptake of just 10% in this latest innovation amongst Insomnia customers, will reduce landfill waste by 6.3 tonnes, saving over 600,000 disposable cups ending up as landfill.

The Insomnia KeepCup is available in 2 sizes; the Tall 12 oz KeepCup and the Grande 16oz KeepCup.  KeepCups are lightweight yet unbreakable, dishwasher safe, eco friendly, BPA free commuter coffee cups.  Their clever non spill design makes for pleasant drinking with the lid on or off.  KeepCups do not taint or add a ‘taste’ to coffee and keep your beverage hot up to 30 minutes longer then disposable cups.

“Insomnia has always taken its corporate and social responsibilities very seriously” said Insomnia Coffee Company Chairman, Bobby Kerr.  “We have lead by example with our Fairtrade policy and are now seeking to make a significant reduction to our contribution to landfill.”

“43% of Irish people buy a take-away coffee on the way to work and more then half of these people don’t recycle their cup**”, added Mr Kerr. “With KeepCup, we believe we are supplying our customers with the best reusable commuter cup on the market.  If 1 in 10 Insomnia customers swap disposable cups for a KeepCup, we could significantly reduce our contribution to landfill every year.”

As well as doing their bit for the environment, Insomnia customers will get 5 extra Insomnia loyalty points every time they refill their KeepCup.  Insomnia is also offering 100 loyalty points with every KeepCup sold in selected Insomnia outlets up until April 30th 2011.  More details are available on www.insomnia.ie

ENDS.

*KeepCups on sale at the following Insomnia branches:  51 A Dawson St D2, 15 Upper Baggot St D4, Conway Institute D4, 20 Upper Baggot St D4, 4 St. Stephens Green D2, 1A Pembroke Street D2, Quinn Building, UCD, Belfield, IFSC 2Lr Mayor St D1, 24 Main St Blackrock, 4 Harcourt Halls, Charlotte Way D2, 8 Merrion Road, Ballsbridge, 20 Upper Liffey St D1, Scotch Hall SC Drogheda Co Louth,Nassau Street D1, Abbey St. / Millennium Walk D1, Units 9 & 19 Malahide Shopping Centre,  Main St, Malahide Co Dub, 312 Lower Rathmines, Rathmines Rd D6, South Lenister Street D2, Gweedore, Church Road Wicklow,  Unit 223, Merchamp Centre, Vernon Ave., Clontarf,  8/9 Wexford Street D2, 1A Earlsford Terrace D2 Leixlip: Old Celbridge Rd., Barnhall Shopping Centre, Leixlip Co. Kildare, Donnybrook: 77 Morehampton Road, Donnybrook D4, Sandyford: Q House, Furze Rd, Sandyford Industrial Estate D 18, Insomnia @Meadows & Byrne, Insomnia @Garden Work

** Figures supplied by Repak

For more information please contact Emily Tully, Emily Tully PR & Online Communications on 086 385 6225 or email emily@emilytully.com

Notes for Editors:

Insomnia Coffee Company is Ireland’s leading independent premium coffee and sandwich café chain.  The company was established in 1997 in a bookstore in Galway and now has 60 outlets which includes high street stores and partnerships with Spar/BWG, UCD, Meadows & Byrne and GardenWorks (Plantagen). The company is owned equally by Bobby Kerr (Chairman), Harry O’Kelly (CEO) and John Clohisey.

KeepCup is a stylish and practical lidded commuter cup that replicates standard takeaway sizes and fits under the group heads of espresso machines.

KeepCups are BPA free and non toxic. They have good thermal properties keeping beverages hot 20-30 minutes longer than disposable cups. Manufactured in Australia, KeepCup is the first barista standard reusable cup and the number one choice for sustainable coffee consumption.

Learn more about Insomnia at www.insomnia.ie

Learn more about KeepCup at www.keepcup.com